Client Case Study

Cold Calls to Closed Deals: 4X ROI – £53,000 Closed + £100,000 Pipeline

The Challenge

A leading CRM Implementation Consultancy wanted to grow their pipeline with qualified B2B decision-makers looking for a new CRM system. Their internal team didn’t have the time or resources for consistent outbound activity, but they needed a scalable and measurable way to bring in new opportunities.

The Solution

CallSignal ran a structured 8.5 month outbound calling campaign:

• 2 calling sessions per week (~150 dials each)

• Targeted decision-makers within their ideal client profile

• Systemised outreach process with clear reporting and measurable results.

The Results

🔹 68 qualified leads
🔹 17 sales meetings booked
🔹 £53,000 closed revenue (3 deals: £31k, £14k, £8k)
🔹 £100,000 active pipeline (£70k & £30k opportunities)
🔹 4X ROI on closed revenue

The Impact

This campaign delivered a strong 4X return on closed revenue and built a significant pipeline of qualified opportunities. The results demonstrated that strategic outbound campaigns can consistently generate enterprise-level opportunities and tangible ROI.

While the number of meetings booked was modest, this reflected the long, complex nature of CRM system sales — where a smaller number of well-qualified conversations can yield high-value deals.

CallSignal turned outbound calling into a predictable, repeatable growth engine — allowing the client’s internal team to stay focused on closing and delivery while we handled consistent, high-quality pipeline generation.